FAQs
What is a case study?
A case study is a short, decision-grade customer story. It shows a real situation, what changed, and what measurable or observable result came out of it. It is proof that has a plot.
What are the elements of a case study?
A strong case study has a clear customer, a specific situation, a real obstacle, the decision path, the solution that was chosen, and the outcome. It also needs context that makes the outcome believable, plus quotes or plain-language details that sound like an actual human lived through it.
What makes you different from a large agency?
Time and overhead.
In my experience, large agencies start with a sales call, then a kickoff meeting, then a handoff. Once the details are hammered out, your project gets passed to a writer of varying expertise. A few weeks later, and sometimes after another round of meetings, you receive something that might be good. They charge multiples of what we do for that experience. You might end up with a comparable result, or you might not.
How do you differ from a freelance case study writer on Fiverr, Upwork, and others?
I have experience managing projects with writers from freelancer networks. Typically you will see everything from $25 to $100 and up.
On the lower end, you often get non-native English and heavy AI use. The output ends up looking a lot like what you could generate yourself with an LLM. On the higher end, you may get a native speaker, but the end product often reads like a student paper. That was a frustrating experience for me personally, and it is exactly what I built this service to avoid.
Why shouldn't I just use AI to write my study?
If your goal is to cross a task off your list and add a few token case studies to your site, then yes, ask ChatGPT to write it for you.
If you expect real prospects to read it, or you need something your sales team can actually use, AI-only case studies usually collapse into cliche-ridden word salad. They sound like marketing, not proof. Buyers can smell that from across the room.
Why should I fill out a form and give you information? I don't know you.
Fair question.
The form is there to keep this efficient and low-drama. It gives me the raw ingredients so I can do the real work without dragging you into a bunch of meetings. You can also keep it tight. If you only have partial info, give what you have. If something feels sensitive, redact it or generalize it. You stay in control of what you share, and nothing gets published without your approval.
Do I need to pay before I receive my study?
No. You are invoiced when you receive your final deliverable package.
How are you able to write a study in just 5 days? Does this mean you cut corners?
No corners cut. Different workflow.
This is productized. I am not running it through layers of meetings, internal approvals, or a writer roulette wheel. I do the research, the planning, and the writing myself. The speed comes from focus and a tight process, not from skipping the thinking.
What type of English do you write in?
My native English is American. I can adjust spelling and expression to British or other variants if you request it.
How do I know you aren't just going to hand my study off to an inexperienced writer?
Case Study Analytics isn’t an agency. I do all of the research, planning, and writing myself. You are not getting passed around.
Can I order more than one study at a time?
Absolutely. If you order more than one, it can affect delivery time and I may not be able to keep the five-day promise for every study. I will still move quickly, and I will set expectations upfront.
What kind of numbers, stories, and proof make a case study credible?
Start with your sales team. They know what prospects challenge, what they ask for, and what actually closes deals.
Then bring in what you already have. Internal KPIs, customer emails, QBR notes, support outcomes, implementation timelines, usage growth, churn reduction, time saved, risk reduced, revenue impact. Numbers and hard facts add power, especially for SaaS and technical businesses.
Stories are the foundation, though. We want to put the reader in your customer’s shoes and show them a win they can realistically believe is available to them too. Give me anything that helps reconstruct the challenge, the decision, and the impact. I will take it from there.
Do you require hard numbers, or can we do a case study without metrics?
Hard numbers help. They are not mandatory.
If you do not have clean internal metrics, we can still build credible proof using directional results, ranges, time saved, process changes, and defensible supporting context. I also do deep research into each case. You would be surprised how much supporting data exists in open sources that can strengthen a story without exposing sensitive customer numbers.
How do you handle confidentiality and sensitive business information?
All information is kept strictly confidential. We will not share information about you or your clients with anyone but you unless you give explicit, written permission.
What do I do if I don't have authorization approval from my customer or client to do a study on them?
We can anonymize the customer, the company, and the results. If you gain approval later, we can add their identity back in quickly.
How many revision rounds are included?
Two rounds is the default. In practice, most clients do not need more than one or two.
The important part is that you are happy with the final result. If something is genuinely not working, we fix it.
Can you match our tone of voice and existing brand guidelines?
Yes. If you have a tone guide, examples, or existing customer stories you like, send them. I will match the voice without turning it into stiff corporate copy.
Do you provide design, layout, or templates?
We deliver text-only, design-ready copy. You can drop it into your site, PDF template, pitch deck, or whatever format your team already uses.
How much time will our customer need to commit?
None.
This process is built to protect the customer relationship. We write the case study from what you already have in-house, CRM notes, emails, decks, support history, implementation details, KPIs you can share, and the conversations you’ve already had with your customer. The result is a credible customer story that does not interrupt your customer, does not ask them for time, and does not create one more thing for them to ignore.
How long are your case studies, typically?
Most studies land in the 700 to 1,200 word range, depending on complexity and how much detail you want for sales use. Short enough to scan, detailed enough to defend internally.
If you want a shorter or longer version, we can do that.
What exactly do we receive at the end of the project?
You receive a finished, design-ready case study delivered as clean text copy.
From there, you can keep it simple or expand it. Some packages include just the full case study, while others build a distribution kit from the same story so you are not stuck publishing it once and hoping for the best. Depending on the option you choose, that can include a blog post version, client-facing announcement copy, social posts, a sales-friendly one-pager, and, at the top tier, a press release.